Head of Brand Strategy & Consumer Insights at XPLAIN
Vasia is an accomplished digital marketing professional with more than 20 years of total progressive career, across a diversity of industries and positions.
She has received her 2 Master’s degrees in Management and Digital Marketing from IE Business School of Madrid, Spain in collaboration with UC Berkeley, USA in 2012, and most recently her Executive certificate in Digital Marketing Strategies: Data, Automation, A.I. & Analytics from Northwestern University / Kellogg School of Management, IL, USA in 2019.
Vasia is currently working as a Head of Strategy and Insights at XPLAIN, where, in joint forces with a multidisciplinary team of strategists, data scientists, and account managers – she is planning, organizing and leading marketing intelligence and consumer/shopper insights & research projects for global Fortune500 brands.
Her always-on obsession with marketing, stems from her seeing it as the mesmerizing poetry at the intersection of data and consumer psychology. She is passionate about empowering other women too, to find their passion and voice, for advancing and winning in their path of choice.