Head of Strategy & Insights at XPLAIN
Vasia is an accomplished marketing professional with more than 20 years of total progressive career, across a diversity of industries and positions.
She has received her 2 Master’s degrees in Management and Digital Marketing from IE Business School of Madrid, Spain in collaboration with UC Berkeley, USA, and most recently her Executive Education in Digital Marketing Strategies: Data, Automation, A.I. & Analytics from Northwestern University / Kellogg School of Management, IL, USA.
Vasia is currently working as a Head of Strategy and Insights at XPLAIN, where, in joint forces with a multidisciplinary team of strategists, data scientists, and consumer behaviorists – she is planning, organizing, and leading A.I. Marketing Intelligence, Creative Pretesting, and Consumer/Shopper Behavioral Insights projects for global Fortune500 brands.
Her always-on obsession with Marketing stems from her seeing it as the mesmerizing poetry at the intersection of data and consumer psychology, and is passionate about empowering more women across the world, to find their passion and voice, for advancing and winning in their path of choice.