Having 20 years experience in global Marketing, Communications, Advertising, and Brand Management, Irene brings both strategic insight and operational input to her work. Although she thrives on shaping the commercial and creative vision which delivers great results for her clients and for the business, she also enjoys being hands-on in making things happen day-to-day.
Her background includes working with domestic and global clients, experienced in both SME and Corporate environments across a wide range of business sectors. She believes it is this variety that helps her to provide such a well-rounded, customer-centric service.
The main nature of her work is creating and delivering brand communication strategies and integrated multi-channel campaigns across the funnel.